Built for the way communities already save

The mission

Across Somali, East African, West African, Caribbean, Latin American, and South Asian communities, people have saved together for generations — ayuuto, hagbad, susu, tanda, chama, and hundreds of other names for the same idea: a group of people who trust each other, contributing in turns so each member receives the pot once. The trust was never the problem. The bookkeeping is.

Circles run on memory, notebooks, and scrolling group-chat history. A missed confirmation becomes an argument. A waived contribution gets forgotten. A new member asks "whose turn is it?" and three people answer differently. Wadaag exists to give these circles one shared, calm record — without changing how they work, and without ever touching the money.

Who builds it

Wadaag is built by a small team from the diaspora communities that use it. We grew up watching our parents and aunties run ayuuto and hagbad across time zones — coordinating payouts between Minneapolis and Mogadishu, London and Hargeisa, Toronto and Nairobi. We build Wadaag the way we would want it built for our own families: private by default, honest about what it is, and respectful of the culture it serves.

The mark

The Wadaag Orbit is an open ring — a circle with a deliberate gap, because a savings circle is a cycle in motion, never a closed loop. Along the arc, three member nodes ascend small to large: people gathering, round after round, each taking their turn.

The largest node, in warm copper, is the shared record — the one thing every member can see and agree on. An open orbit, three members, one ledger. That is the entire product idea, drawn as a logo.